Things to know as Digital Marketing Beginner

Digital Marketing nowadays is Booming Career, most importantly in Business, it is playing a major role. People are interested in Learning Digital marketing. We provide tips and tricks for Digtal Marketing.Everything is being digital nowadays. so marketing digitally is growing up as digital usage has been increasing day by day.

So now 

What is Marketing?? 

How did the people before the digital era have done the marketing?

We will look into this

What is Marketing?

In a simple way, Marketing involves promoting the products and buying and selling of products.

Days back to till now, people used Traditional Marketing to promote the products But now the time has changed. 

What is Traditional Marketing??

Marketing through Newspaper Ads, Television, pamphlets is known as Traditional Marketing.

So what could be the drawback of this??

Generally, In Traditional Marketing we don't know Ad reach. If we want to reach our Ad to the specific age or category people, We don't know whether it is properly reached. So this will be rectified using Digital Marketing.

What is Digital Marketing?

Marketing or Advertising the products through Digital mediums like the Internet is known as Digital Marketing.

These Digital mediums include Search Engines, Social Media, Email, Website, Mobile Apps etc.

Things to Know as Digital Marketing Beginner

Search Engine: 

Search Engine is software which searches the necessary information that we are looking for.

Example: Google, Bing, Yahoo 

How does Search Engine Works??

Firstly we have designed a website that is necessary according to the niche(category). Once the website is designed, we have to hand over the website to the directory of the website using Google Webmaster Tools.

• Google Webmaster Tools in other way  Known Search Console.

Now, Google sends a program called '' Spider Crawler ''.The Role of the Spider Crawler is to crawl each and every page of the website and it stores the Information of each and every page in the storage unit. (Data Storage Unit)

When the user enters the keyword or a search term in the search box, Google sends a second program called "Indexer"

The Role of Indexer is to index the pages in google, related to the keyword enter by the user in the search box.

www.abc.com

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Google Webmaster Tools

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Spider Crawler(Bot)

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Data Storage Unit

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Indexer

Operators used :

1. Cache
2. Site

Cache:

The role of this operator is to know the last crawled Date and Time of the Spider Crawler

 Example: cache:www.abc.com

Site:

By using the operator we can know the number o pages indexed by the Indexer.

Example: site:www.abc.com

Page Rank Algorithm:

Every page in Google is having a rank. This will be calculated by the Page Rank Algorithm.

Generally, Page Rank will be 0 to 10 (NA).

Guidelines for getting PageRank:

1. Put links in the page that is already having a Page Rank.
2. Relevancy of content between two sites ( article, blog, guest posting)
3. No follow URLs do not pass Page Rank 
4. Do Follow backlinks should be more.
5. Don't buy spam links.
6. If we have two sites and we want to get backlinks for our own site then we should connect each site to a unique server.
7. 25 backlinks are permitted for each website.
8. Don't get backlinks from the footer.

Panda updates:

Duplication of content will be hit with panda update. Content should not have any copy content from other websites.

Thin or Tele content will be hit with panda update.

Penguin Update:

Over optimizing, the site will be hit by penguin update.

Spamming linking will be hit by penguin update.

If you buy links will be hit by peguin update.